Marketing is one of the fundamentals of any business, never the less, the dental business is in great need for this topic. We sell our services to customers (patients), one question we have to ask: Why would the patient come to me and not go to any other dentist? If there is no answer, this is a failure😑 In this course you will get this answers and more
Marketing is one of the fundamentals of any business, never the less, the dental business is in great need for this topic.
We sell our services to customers (patients), one question we have to ask:
Why would the patient come to me and not go to any other dentist?
If there is no answer, this is a failure😑
Degree : DBA (B U -USA)
MBA (Graduate School of Business DIM (Diploma of Intl Marketing – Toronto)
DF Demand forecasting (AUC)
Bachelor degree of Oral & Dental Surgery 1986
University : Faculty of Dentistry-Alex. University
• Definitions
• Marketing Management
• Principles of Marketing
• Needs, Wants and Demands
• Analyzing Marketing opportunities
• Developing marketing strategies and decisions
• Marketing segmentation
• The four P’s and its applications
• Pricing technique and setting prices
• Designing pricing strategies and programs
• Advertising and advertising techniques
• Service marketing Vs product marketing
• Rules and techniques of service marketing
• Relationship marketing.
• Customer oriented clinics
• Marketing your dental service
The Registration is NOW open & the fees for
*Early registration : 700 LE
*Starting from 20 Feb : 800 LE
Registration fees includes:
